reprznt is led by Gbenga Sogbaike, who has been operating in the creator economy since 2018—but not just from one angle. Most people in this space have only sat on one side of the table. Gbenga has sat on both, as a creator advocate and as the person brands hire to get results.

As Co-founder and CEO of Plaqad.com, a creator marketplace and analytics platform that won Influencer Marketing Agency of the Year, he didn’t just facilitate deals—he built the entire infrastructure. He approved budgets, wrote briefs, shaped offers, priced the work, and closed deals that generated over $2 million for creators through brand partnerships alone. He scaled a community from 0 to over 20,000 creators, managed 500+ collaborations that drove 1.8 billion+ views, and partnered with 1,500+ creators across consumer goods, fintech, telco, media, crypto, and non-profit sectors. He also co-authored Africa’s first Influencer Compensation Report, analyzing how over 1,000 creators were actually getting paid.

But here’s what matters most: working with thousands of creators taught him that brand deals alone aren’t enough. He witnessed firsthand how creators who relied solely on sponsorships struggled during algorithm changes, brand budget cuts, or seasonal slowdowns. That’s why reprznt focuses on seven revenue streams, not just one.

Beyond creator partnerships, Gbenga has driven millions in revenue through strategic marketing roles at multiple agencies and startups—growing email lists to 1.5 million subscribers, generating 350,000+ sales-qualified leads, achieving 45% email open rates, and building automated systems that increased conversions by 50%. This is the distribution and monetization expertise that turns a course from 10 sales to 100, or a newsletter sponsorship from $500 to $5,000.

You’re not working with someone who’s guessing what creators should do next. You’re working with someone who has built the systems, managed the budgets, closed the deals, and generated the revenue—on both sides of the table. reprznt isn’t about chasing every brand deal. It’s about building a monetization strategy across multiple streams so you’re never dependent on just one.