1:1 Consulting for first-time builders in the creator economy

About the Consultant

Our Creator Economy consulting practice is led by Gbenga Sogbaike, a Creator Marketing Expert.

Gbenga Sogbaike has over 10 years of marketing experience delivering results for both global and emerging brands.

He is a two-time founder and has for the last 7 years worked full-time in the creator economy. He founded a content marketing agency Time&Ink (acqui-hired in 2017), and cofounded and ran Plaqad, an influencer platform and analytics company for four years. 

Gbenga has led influencer marketing campaigns for over 50 brands in different markets including the United States, United Kingdom, France, and Nigeria and across industries like consumer goods, software, finance, marketing & advertising, telco, media, crypto, faith and non-profit.

Under Gbenga’s watch, Plaqad also won the Influencer Marketing Agency of the Year award and authored an Influencer Compensation Report.

Through Reprznt, he now advises first-time founders and early-stage startups building solutions for the creator economy.

Gbenga really knows his stuff when it comes to influencer marketing and the creator economy. His practical advice is always spot on, helping us navigate through challenges effectively.


Over 100 million website traffic

Over 20 million total engagement

1 million+ pieces of brand and user-generated content

Collaborated with 1500+ creators

7 years in the creator economy

200+ creator collaborations

Over 100 million social media users reached

1.5 billion impressions

Brands I've worked with

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